Birdcall to launch the Ball Aluminium Cup to cut down on plastic cups. Credit: PRNewsfoto/ Birdcall.

Fast-casual restaurant concept Birdcall has teamed up with packaging company Ball Aluminium to reduce reliance on single-use plastic cups across operation.

Under this partnership, Birdcall will launch Ball Aluminium Cup across its operation, which can be recycled endlessly without losing quality.

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Additionally, the company joins Ball Arena in the sustainable cup programme in Downtown Denver.

Birdcall chief executive officer Peter Newlin said: “Birdcall is committed to pushing ourselves to constantly think about sustainability.

“We couldn’t be more excited about the change Ball is making to sustainability and we are excited to join them in their incredible mission to offer an alternative to plastic cups with the goal of achieving 100% aluminium beverage packaging in our restaurants in 2021.”

As part of the launch, Birdcall will serve its signature draft beers in the 20oz Ball Aluminium Cup.

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The company offers customers with options to recycle the cup on site or take home to reuse.

Aluminum cups general manager Sebastian Siethoff said: “As our customers and consumers increasingly seek sustainable beverage packaging options, the launch of the aluminium cup is a significant moment for our company.

“We’re excited to bring the Ball Aluminium Cup to market and expand the product line next year.”

Last month, Ball Corporation launched an official partnership with London-based Arsenal Football Club to help the club and its millions of fans around the world to reduce their impact on the environment.