US-based sustainable cleaning product brand Blueland has secured $20m in a funding round to expand its line of cleaning products in tablet form.

Proceeds from the funding will be used to expedite the company’s direct-to-consumer (DTC) and retail growth and boost its continued expansion in the cleaning category.

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Blueland also plans to enter the personal care category and has already prepared new product launches. The company expects to debut its new offerings this year.

Blueland co-founder and CEO Sarah Paiji Yoo said: “When we started Blueland, we set out to change both consumer behaviour and industry practices around plastic consumption and production.

“We’ve seen tremendous positive reception as the first and leading brand to use no single-use plastic across all our cleaning products, and we are excited to expand into additional categories and channels and reach more consumers to maximise our impact on the planet.”

To date, Blueland has raised $35m from its investors, which include industry leaders and celebrities such as Justin Timberlake, Adrian Grenier, Jennifer Fleiss, Nicolas Jammet and Nick Green.

New York-based growth equity firm Prelude Growth Partners led the company’s latest funding round.

Prelude Growth Partners co-founder and managing partner Alicia Sontag said: “Blueland’s high-performance products combined with its mission to eliminate single-use plastic have resulted in incredible consumer love in the cleaning category.

“We are thrilled to be partnering with Sarah Paiji Yoo and John Mascari as they continue to build Blueland into an iconic powerhouse brand.”

Blueland was founded in 2019 and launched 15 products in its first two years of operation.

The company develops all its products in-house and currently has more than 40 patents and patents pending.

It has sold more than ten million products to date, which has diverted more than one billion plastic bottles from landfills and oceans.