Switzerland-based machinery and services supplier Bobst has announced signing a new agreement with Asteria Labels & Packaging Group to provide multiple Digital Master all-in-one presses.

As part of the agreement, Bobst will install its Digital Master presses at various key locations of Asteria Group across Europe.

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Established in 2020 in Belgium, Asteria currently owns and operates 33 companies across the European market, mainly in Denmark, Estonia, Finland, France, Germany, Ireland, Netherlands, Spain and the UK.

Bobst Narrow Mid-Web Printing and Converting global key account manager Erik van Sloten said: “The investment in multiple state-of-the-art Digital Master all-in-one production platforms sets the stage for ground-breaking smart label solutions for Asteria.

“Our shared vision will fuel mutual growth and create unparalleled customer experiences, leveraging Bobst’s industry-leading technology and the extensive market expertise of Asteria Group.”

The latest signing builds on the existing collaboration between the two companies.

The main focus of this extended partnership will be to provide innovative and sustainable solutions in the label and packaging market, Bobst noted.

Bobst’s Digital Master series of presses have been designed to deliver a fully digitalised and automated production line.

It can automate all the manufacturing processes, such as printing, embellishment and die-cutting.

Besides, the presses feature a modular architecture, allowing customers to configure each press as per their specific requirements.

Digital Master can also be upgraded later to address the ever changing needs of the industries.

Asteria Group CEO Ives Declerck said: “This agreement is of great importance to Asteria Group, as we continue on our growth path with the investment in state-of-the-art technologies and smart solutions focused on optimised use of time, money and resources to allow clients to achieve the best value of their product.

“The All-in-One Digital Master platform from Bobst is the perfect fit for our dedication to offering ultimate flexibility, excellent quality, and high-level sustainability.”