Borouge International (formerly Borealis), OMV and Greiner Packaging are working with Altstoff Recycling Austria (ARA) to provide 100,000 reusable cups made entirely from recycled plastic for the Eurovision Song Contest and related events in Vienna.
The project is expected to cut the use of approximately five tonnes of virgin raw material.
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It covers the full recycling chain within Austria, including collection, sorting, processing and manufacturing.
The cups are made from used plastic packaging gathered through Austria’s yellow bag and yellow bin collection system in cities and rural districts.
ARA sorts the material and turns it into flakes, which OMV treats at its ReOil facility, producing synthetic crude oil. Borouge International uses this as feedstock to make food-contact Borcycle C plastic granules.
Greiner Packaging then moulds the granules into reusable cups, which are intended to replace single-use items during the Eurovision Song Contest.
The production process also involves shorter transport distances and resource-saving methods, which the companies said support the contest’s certified Green Event status.
A QR code printed on each cup directs users to DigiDot, ARA’s digital recycling guide. The tool is offered in 25 languages and provides information on waste sorting and nearby collection points.
After the Eurovision Song Contest, damaged cups will be recycled again while those still fit for use will be given to social institutions.
Borouge International sales vice-president Shanila Baseley said: “Closed-loop recycling is key to achieving high sustainability standards.
“Our Borcycle C portfolio, based on chemically recycled plastics, enables food-contact applications such as these reusable cups, even for highly demanding everyday uses.”
In December 2025, Borouge and Borealis introduced Recleo, a global brand for mechanically recycled polyolefins.
The brand combines post-industrial and post-consumer recyclates and compounds in one portfolio.
