The financial terms of the deal were not disclosed. Credit: Pikatmata Studio via Shutterstock.

Brook + Whittle, a packaging manufacturer in North America, has acquired US-based flexible packaging manufacturer PouchIt for an undisclosed amount. 

Based in Atlanta, Georgia, PouchIt specialises in short-run stand-up pouches, lay-flat pouches, and roll stock film. 

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The company claims to deliver the fastest lead times for its customers in the flexible packaging industry. 

The acquisition is set to enhance Brook + Whittle’s presence in the Southeastern US and position the company for further growth in the flexible packaging sector. 

Brook + Whittle CEO Mark Pollard said: “We are thrilled to welcome PouchIt into the Brook + Whittle family. PouchIt’s printing and converting capabilities will provide a great springboard to grow our flexible packaging business. This will allow us to provide faster service to our existing customers and expand into new markets. 

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“Moreover, with PouchIt’s flexible packaging expertise, we will be able to spearhead sustainable innovation in this segment.” 

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Brook + Whittle is a manufacturer of shrink sleeves, flexible packaging, and heat transfer labels. 

Headquartered in Guilford, Connecticut, the company operates 18 locations across the US. 

PouchIt founder and owner Adam Wasserman said: “When considering the future, we realised that the benefits of scale both in cross-channel selling and manufacturing made this a great decision.  

“Further, being able to join forces with some of the best minds and experience in e-commerce and flexographic printing will be a significant benefit. We are excited about the growth opportunities and look forward to being a part of the team.” 

In November last year, Brook + Whittle acquired FlexoOne and InStockLabels.com.