Canada-based packaging and tissue products manufacturer Cascades' new EVOK polystyrene foam food trays have been launched with Johnsonville Sausage's bratwurst product.
Its trays are used for the packaging of various food products such as meat, poultry, fish, and seafood, as well as fruits and vegetables.
Now produced in the company's US-based installations, EVOK is made of 25% recycled material and is said to help reduce greenhouse gas emissions by 15% compared with regular polystyrene foam.
By replacing the foam, Johnsonville intends to lower its carbon footprint by an equivalent of 750t of CO2, annually.
The product was launched in Canada in 2013 and is now being manufactured to respond to the needs of several businesses expecting to reduce their environmental impact.
In 2010, Cascades helped Johnsonville transition from a full rectangular-shaped tray to a new curved tray that mimics the shape of its dinner sausages. This improvement led to a 6% reduction in packaging and stands out on the shelves.
So far, the initiative has resulted in the decrease of 120,000lb of waste material per year.
Established in 1964, Cascades produces, converts and markets packaging and tissue products, which are composed mainly of recycled fibres.
Image: Cascades EVOK, a polystyrene foam tray made with 25% recycled material in North America. Photo: courtesy of PRNewsFoto/Cascades Inc.