British branding and packaging firm Carter Wong has developed a new packaging design for health food brand Aduna’s new African Super-Teas range.
The latest development comes after the parties previously collaborated in 2013.
Carter Wong created vibrant patterns and colourways to differentiate between each of the five flavours.
In a statement, Carter Wong said: “These bespoke graphic patterns are an extension of the powerful brand identity Carter Wong created for Aduna, with a bold type and vivid colour blocking that positions the brand between health and beauty and brings these nutrient-rich African ingredients into the UK mainstream.”
The new African Super-Teas range contains ingredients, including Hibiscus and Turmeric.
Other ingredients in the Aduna range include Moringa, Baobab and Cacao, with each ingredient supported by a more traditional flavours, such as green tea or lemon and ginger.
The packaging highlights the benefits of the ingredients, with the individual flavour profiles described underneath.
Besides, the packaging features graphics that encourage the consumer to ‘Drink tea, feel good, do good’.
Carter Wong managing director Sarah Turner said: “The release of Aduna’s new range of Super-Teas is the logical next step for the brand as it continues a long-term mission to deliver the natural vitality of Africa’s superfoods to a global audience while giving back to the local community.
“With an eye-catching identity that takes inspiration from the traditional fabrics and red earth of West Africa, fused with an energetic twist suited to the UK market, Aduna is quickly establishing itself as the go-to brand for superfoods that fit a modern lifestyle.”