Irish bottled water brand Celtic Pure has deployed Sidel’s PET complete line to cater to growing demand for its products from both Ireland and the UK markets.

The new line comprises a Sidel Matrix Combi, complemented by a mixer and a CIP unit, a Sidel Rollquattro labeller.

Additionally, the PET complete line includes several bottle conveyors and accumulation system from Gebo Cermex.

The company noted that the investment in the new technology offered the flexibility to tackle strong market growth and the ability to handle new product launches.

"Celtic Pure prides itself on its high-quality products backed by friendly and reliable customer service and expertise."

Celtic Pure CEO Padraig McEneaney said: “Celtic Pure prides itself on its high-quality products backed by friendly and reliable customer service and expertise.

“It is vitally important we meet the demands that strong market growth is realising, while developing added value products, to take further advantage of new business opportunities”.

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Last year, the company unveiled plans to invest €18m, a portion of which was used to build a 115,000ft² warehouse and offices beside the existing facility.

The investment enabled the company to increase its production capacity from 120 million to 250 million bottles per annum.

Housing a technologically advanced management and tracking system with new bottling lines, the recent move has doubled the production line outputs since March this year, satisfying increasing customer demand.

Sidel UK and Ireland account manager Michael Quinn said: “In a relatively short period of time, Celtic Pure has grown from humble beginnings to become the leading privately-owned brand of bottled water in Ireland.

“With the company now signalling its intention to move further into overseas markets, where billions of litres of bottled water are consumed every year and the potential is huge, the new Sidel line will help them gain the efficiency, flexibility and extra production capacity it so badly needs to meet its ever-increasing demand.”

Celtic Pure intends to complete the final phase of the investment next year with the establishment of new robotic warehousing system and smart storage.