US-based bottled water brand Chlorophyll Water has announced the launch of new bottles made using 100% recycled polyethylene terephthalate (rPET).

The plastic material used in manufacturing Chlorophyll’s new bottles is recycled using technologies that have been approved by the US Food and Drug Administration (FDA).

The company has also received the European Food Safety Authority’s (EFSA) approval for food-grade applications of this rPET material.

These approvals signify that the material used in Chlorophyll’s packaging can be repurposed again into new PET bottles, further minimising the requirement of using virgin plastic for manufacturing new PET bottles.

Regarding the labels on these new 100% recycled plastic bottles, Chlorophyll leveraged Avery Dennison’s CleanFlake label technology.

CleanFlake labels, according to Chlorophyll, help enhance the yield of food-grade PET during the recycling process.

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By GlobalData

Developed via water-based adhesive technology, CleanFlake labels are capable of neatly separating from PET bottles when they undergo a caustic wash process during the recycling process.

Avery Dennison’s technology also ensures that there is no adhesive residue left on the plastic and thus it can be accurately processed into clean rPET flakes.

Chlorophyll founder Matt Levine said: “As a brand, Chlorophyll Water is committed to sustainability and implementation of new ideas and technology which can improve the impact that packaging has on our environment.

“In utilising bottles made from 100% recycled plastic, our intention is to make a meaningful environmental impact – addressing the plastic waste challenge, minimising our use of virgin, fossil-fuel based packaging.”

The brand’s decision to transition to sustainable bottles supports its strategy to minimise plastic waste and carbon dioxide emissions across its business.

Chlorophyll added that it has become the first bottled water brand in the US to receive certification from the national non-profit Clean Label Project.

Clean Label Project quality systems engineer and executive director Jaclyn Bowen added: “Being Clean Label Project’s first bottled water in the United States to receive certification demonstrates Chlorophyll Water’s commitment to ingredient quality and their purification standards.”