Investment management firm Circulate Capital is planning to raise $90m in funding from major CPG and chemical companies, including PepsiCo, Procter and Gamble, Dow, Danone, Unilever, and The Coca-Cola Company, to combat ocean plastic across South and Southeast Asia.
The investment firm, in collaboration with the Ocean Conservancy and the five investors, will hold a joint event in Bali, Indonesia, to present its investment model.
The company expects to sign definitive agreements with these five companies by early next year.
Circulate Capital founder and CEO Rob Kaplan said: “We seek to catalyse systems change by removing capital as a barrier to critical waste and recycling infrastructure development, and today’s funding announcement is a huge step towards achieving this goal.
“Institutional investors are unwilling to allocate to this sector because of a ‘missing middle’ – proven entities that demonstrate a track record of profitability and offer a robust pipeline of investment prospects.
“By partnering with the world’s leading corporations, many of which are direct competitors, we can leverage their patient capital and technical know-how to build on-ramps for institutional capital at scale over the longer-term.”
Circulate Capital supports public and non-profit organisations to implement new approaches to other initiatives through the Incubator Network by Circulate Capital and SecondMuse programmes.
Its strategy is to prevent future ocean plastic by making investments in waste management and recycling sectors, as well as scale-integrated recycling and waste management companies and infrastructure.