Pre-cut lids and shrink sleeves specialist Clondalkin Flexible Packaging Bury has launched a shrink sleeve incorporating a unique code.
Printed on the inner surface of the shrink sleeve, the unique code can only be revealed once the sleeve is peeled back.
Said to be suitable solutions for running product competitions, the unique coding solution is already successful on pre-cut lids.
Clondalkin claims that an individual code comprising a series of numbers and characters is printed on each shrink sleeve, depending on customer requirements.
Shrink sleeves also help in offering maximum shelf appeal with a 360-degree print area.
Clondalkin Flexible Packaging Bury sales and marketing director Martin Hardman said: "Following the success we've had with unique coding on our pre-cut lids, we decided to turn our attention to shrink sleeves and see how we could apply the same technique.
"We're very pleased with this latest innovation, as it will provide customers with added value for very little extra cost.
"Customers are always looking for new ways to market their products and differentiate them from the competition and this new technology will enable them to do so.
"We also have clients that are interested in using unique coding for traceability and counterfeiting purposes."
Clondalkin Flexible Packaging Bury, a unit of the Clondalkin Group, provides the food, dairy, beverage and pharmaceutical sectors with flexible packaging solutions.
It is one of 11 production facilities operating throughout Europe and North America under Clondalkin Group's Flexible Packaging Division.
Image: Clondalkin's unique code is printed on the inner surface of shrink sleeves. Photo: courtesy of Clondalkin.