The British branch of The Coca-Cola Company has announced plans to use fully recycled plastic content for all its ‘on-the-go’ bottles.

The move, made in partnership with Coca‑Cola Europacific Partners, will cover the beverage company’s entire brand portfolio.

All Coca‑Cola plastic bottles of 500ml or less sold in the UK will now contain fully recycled plastic content. The bottles previously used 50% recycled plastic content.

The first fully recycled bottles are due to reach store shelves by September.

By using recycled plastics, Coca‑Cola is expected to save 29,000t of virgin plastic a year.

Coca‑Cola Great Britain general manager Jon Woods said: “This announcement marks an important step towards our ambition to remove all non-recycled plastic from our bottles, [as well as] our global aim to help collect and recycle a bottle or can for each one that we sell by 2025.

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“But there is still more that we as an industry can do in order to increase the availability of food-grade recycled plastic available locally in [the UK].

“That’s why we support the introduction of a well-designed Deposit Return Scheme to ensure we collect more bottles and are able to produce more high-quality recycled plastic that can be converted into new bottles.”

UK Environment Minister Rebecca Pow said: “I am delighted to see Coca‑Cola Great Britain taking this significant step to ensure its on-the-go bottles are made from fully recycled plastic.

“We are committed to cracking down on plastic pollution through landmark reforms such as a deposit return scheme for drinks containers and making manufacturers more responsible for their packaging.

“Bold measures of this nature from industry will play a huge role in helping us to achieve this ambition.”

The Coca-Cola Company is also shifting to cardboard packaging across all its multipacks from the existing plastic shrink wrap.

In February, the company’s North American branch introduced a fully recycled PET (rPET) plastic bottle in the US.