Coca-Cola has pledged to recycle all clear plastic waste collected at the London 2012 Olympic and Paralympic Games, to produce nearly 80 million new drinks bottles.
As part of the initiative, the company said it will recycle all colourless coke and non-coke PET plastic waste into new bottles within six weeks of the closing ceremony.
The company will recycle the waste at its new joint venture recycling facility, Continuum Recycling with ECO Plastics, which is set to open in the first quarter of 2012.
The site is expected to double the current production of food-grade recycled PET plastic in the UK from 35,000t in 2010 to more than 75,000t.
Products packed by Coca-Cola will be sold in 100% recyclable plastic bottles at all London 2012 venues, the company said.
It also proposes to pack its own drinks in PlantBottle packaging, which contains up to 22.5% plant based material as well as 25% recycled content.