US-based consumer products company Colgate-Palmolive has relaunched its new Palmolive Ultra dish soap using fully post-consumer recycled (PCR) plastic bottles.
The move is part of the company’s commitment to providing environmentally friendly home care solutions.
The new bottle will help Palmolive divert more than 5,200t of plastic a year from landfills across the US and Canada, making it the biggest dish soap brand in North America to shift to fully PCR bottles.
As well as the new bottles, Palmolive Ultra is made with fully biodegradable cleaning ingredients.
Colgate-Palmolive North America Home Care general manager Kevin Jordan-Deen said: “At Colgate-Palmolive, we can and will create a healthier, more sustainable future for all. We’re proud that Palmolive has become the largest dish soap brand to move to bottles made with fully recycled plastic.
“This is a milestone in our ongoing journey to help millions of households adopt healthier, more sustainable habits for their daily routines, which will ultimately lead to a bigger, global impact.”
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The bottles feature labels highlighting the brand’s use of recycled plastic, full ingredient transparency and a How2Recycle logo. Colgate-Palmolive joined the How2Recycle programme in 2017.
The company aims to communicate recycling instructions clearly so customers can properly recycle their bottles at home and help stimulate the circular economy.
Colgate-Palmolive has committed to designing and delivering zero plastic waste solutions across all its products, including eliminating one third of its new plastics by 2025.
The company claims this commitment helped it get featured on Fast Company’s Most Innovative Companies List this year, as well as Fortune’s Change the World List last year.
Palmolive is manufactured at Colgate-Palmolive’s facility in Cambridge, Ohio, which has gained TRUE Zero Waste certification from Green Business Certification (GBCI).