US-based global consumer products company Colgate-Palmolive has joined the How2Recycle Label programme as part of the company’s aim to make packaging more recyclable.

As a Sustainable Packaging Coalition project, How2Recycle is a standardised labelling system that provides clear recycling instructions to the public.

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Colgate-Palmolive will carry the How2Recycle label on its products in stores across the country as part of the initiative.

Colgate-Palmolive owns a wide range of household brands, which include Colgate, Palmolive, Ajax, Murphy Oil Soap and Speed Stick.

“Encouraging consumers when it comes to recycling is a natural fit that supports our corporate commitments to sustainability.”

How2Recycle project associate Caroline Cox said: “We’re thrilled a company with such large international reach is committed to communicating accurate, harmonised recycling instructions on package.

“We’re excited to welcome Colgate-Palmolive to the How2Recycle labelling programme and helping millions of individuals to recycle more, and better.”

Colgate-Palmolive intends to initially introduce the How2Recycle label on packaging for products such as Suavitel fabric conditioner, Softsoap Earth Blends hand soap and bodywash, as well as Hill’s Pet Nutrition treats and Murphy Oil Soap cleaner.

Colgate-Palmolive packaging sustainability manager Anne Bedarf said: “People rely on Colgate-Palmolive not only to provide them with great products, but also to be transparent with the information we provide.

“Encouraging consumers when it comes to recycling is a natural fit that supports our corporate commitments to sustainability.”

The US company is also a member of the Sustainable Packaging Coalition, which is a membership-based group comprising companies, government agencies and educational institutions that are working to harness the power of industry to make packaging more sustainable and environmentally friendly.

More than 90 companies and thousands of name brand products currently carry the How2Recycle label on their products.