Simply Lunch has packaged the new range with lidded trays made from certified sustainably sourced board.
The recyclable solution is claimed to use 85% less plastic than the brand’s previous packaging.
The transition is in line with Coveris’ ‘No Waste’ vision and Simply Lunch’s commitment to reducing waste by downgauging materials and extending their lifecycles.
Coveris food-on-the-move director Paul Robertson said: “Coveris is committed to its No Waste vision and is proud to support Simply Lunch on their sustainability journey with this packaging development.
“Simply Lunch has utilised the packaging’s printable space brilliantly to create a range that stands out on the shelf.”
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Simply Lunch uses the packaging’s fully printable outer face to communicate its values, such as making sustainable eating easier.
The On-Pack Recycling Label (OPRL) guidance aims to help consumers engage with Simply Lunch’s sustainability journey and the range’s recyclability.
The packaging also features a large window to give customers a better view of the product.
Simply Lunch’s new Stir Me Up Salad range comprises five new and redesigned salads, including Bhaji Rainbow Salad and Chicken Caesar Salad.
The range is now available to purchase.
Simply Lunch marketing and branding manager William Page said: “Working with like-minded packaging partners is key for us to hit our ambitious sustainability objectives.
“Coveris has supported us in the development of this product, providing expertise where needed.
“This pack reinforces our purpose of ‘improving lives through delicious food.”
The partners will introduce fibre-based packaging made from UPM Raflatac RAFNXT+ for Cranswick’s convenience foods division.