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June 24, 2021

Coty’s COVERGIRL to use 35% less plastic in pressed powder packaging

COVERGIRL’s sustainability commitment will reduce plastic while maintaining the quality and quantity in each compact.

Cosmetics brand COVERGIRL has enhanced its sustainability journey by committing to reduce plastic content in its pressed powder packaging.

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Each Clean Pressed Powder, Clean Matte Pressed Powder, Clean Sensitive Pressed Powder, and Clean Fresh Pressed Powder compact will now feature 35% less plastic.

Owned by beauty company Coty , the COVERGIRL brand will initially redesign the packaging of its Clean Pressed Powder Collection.

The mould used for the collection will not impact the quantity of the product, according to the brand.

The new packaging is already made available in the US.

Coty chief brand officer Stefano Curti said: “COVERGIRL continues to make good-for-you makeup and skincare, prioritising the health of our consumers and the planet. Today, as the brand celebrates its 60th anniversary, we are building on this heritage and expertise, taking the next step in our journey towards more sustainable and clean beauty .

“I am delighted that this initiative means eliminating some plastic by ensuring our Clean Pressed Powders now have 35% less plastic per compact – a tangible example of Coty ’s commitment to more sustainable packaging through our Beauty That Lasts initiative.

“As a brand, COVERGIRL continues to identify areas where we can reduce our environmental impact, continuing to lead the way as the original clean brand which our consumers are proud to stand behind.”

The brand recently launched Lash Blast Clean Mascara, which is vegan and uses FSC Certified packaging containing 80% recycled paper from well-managed forests.

In 2018, Cruelty -Free International recognised the brand as Leaping Bunny Certified, which means all of its products are certified cruelty -free.

This April, beauty brand L’Oréal Paris committed to reducing the amount of packaging used for its products by 20% by 2030.

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Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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