View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 26, 2021

L’Oréal Paris commits to reducing packaging quantity by 2030

Multinational beauty brand L'Oréal Paris has committed to reducing the amount of packaging used for its products by 20% by 2030.

Multinational beauty brand L’Oréal Paris has committed to reducing the amount of packaging used for its products by 20% by 2030.

Free Whitepaper
img

Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

The commitment is part of the company’s latest set of targets for the decade, which it announced under its ‘L’Oréal For the Future’ sustainability programme.

In order to increase recyclability and prevent plastic pollution, L’Oréal Paris aims to use fully recycled or biobased plastic in its packaging by 2030. This target was originally announced last June.

The brand will also reduce the weight of boxes and instructions for its hair colour ranges, saving a ‘significant’ amount of paper each year.

The company has converted the packaging of its Total Repair Five conditioner to fully recycled and recyclable plastic (excluding cap and dyes). This will be expanded across the full Hair Expertise product range by next year.

L’Oréal Paris will also join the LOOP initiative to trial types of durable packaging, with the aim of replacing single-use packaging with sustainable alternatives.

The brand will use aluminium for its shampoos and conditioners, which will be sold via the retailer’s website with a deposit.

Consumers can return the packaging to retailers for cleaning and refiling.

L’Oréal Paris global brand president Delphine Viguier-Hovasse said: “Now is the time to accelerate sustainable innovation, make the shift to a circular economy and reduce the [environmental] impact of our products.

“We are not starting from scratch. Between 2005 and last year, our factories and distribution centres have already reduced CO₂ emissions by 82%, water consumption by 44%, and waste generation by 35%.

“We have a duty to change the codes of beauty to adopt a more sustainable approach and to empower our consumers to achieve responsible consumption.”

Related Companies

Free Whitepaper
img

Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Packaging Gateway