European packaging company Coveris has unveiled its new Pack Innovation Centre in Halle, Germany.

The new centre will serve as a hub for technical product development, sustainable innovation, and education in Europe.

Covering more than 400m² space, the centre features thermoformer, tray-sealer and form-fill-seal machines for on-site testing and validation.

The centre will provide cross-functional training sessions and dedicated workshops.

Designed as an open space, the facility’s workshop area will host internal and external events that contribute to packaging development.

Coveris CEO Jakob Mosser said: “The Pack Innovation Centre is a perfect reflection of our commitment to the world of packaging. The centre has been designed to add value through all steps of packaging development, from raw material selection to a circular economy logic.

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“In addition, it brings great value to our customers as they can conduct trials on original, industrial packaging machines without blocking their own production.

“It gives us an exciting opportunity to join forces with our customers and work with them on designing the packaging of the. future.”

The Coveris Pack Innovation Centre is the second building block of the company after the Pack Positive Centre in Leeds, UK.

Last month, Coveris invested €10m to upgrade its medical packaging production facilities as part of its plan to support its customers with respect to transparency, cleanliness and quality.