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February 8, 2022updated 26 Apr 2022 7:44am

Crown sets recycling rate targets for aluminium beverage cans

The company aims to achieve a 90% can recycling rate in the US by 2050.

US-based beverage and food can manufacturer Crown Holdings has announced new aluminium can recycling commitments across its global operations.

Planned to be achieved by 2030, the commitment is in line with the company’s Twentyby30 programme goals to enhance the circular economy.

Under the new targets, Crown aims to increase its beverage can recycling rate in the US to 70% by 2030 from the current target of 45%.

The company also aims to further increase this to 80% by 2040 and reach a recycling rate of 90% by 2050.

In Mexico, Crown aims to maintain a recycling rate of more than 90% until 2030 while the company aims to exceed 97% by 2030 in Brazil.

Crown will also work with industry partners to achieve an 80% recycling rate in countries across the Europe, the Middle East and Africa (EMEA) region.

Within the Asia-Pacific region (APAC), the company aims to establish country-wide 2030 recycling rates in Cambodia, Thailand and Vietnam by the end of 2025.

Crown global sustainability and regulatory affairs vice-president John Rost said: “The beverage can already stands strong as the most recycled drinks package in the world.

“Still, there is more work to be done to enable us to capture and reuse as much aluminium as possible.

“Our efforts will help ensure even more used beverage cans (UBCs), which are the most valuable commodity in the recycling system, will be recovered successfully and kept from landfill.”

Coca-Cola senior sustainability director Ben Jordan said: “This initiative aligns with our World Without Waste strategy —an ambitious, sustainable packaging initiative that is creating systemic change by driving toward a more circular economy for our cans and bottles, core to which is increasing recycling rates and recycled content while ensuring 100% of our packaging is recyclable.”

Earlier this month, Crown secured Aluminium Stewardship Initiative (ASI) certification for its beverage can operations in Mexico.

ASI’s Performance Standard certification represents that a business is verified for the responsible manufacturing, obtaining and management of aluminium.

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