Inks manufacturer Chromatic Technologies (CTI) has introduced Sunlight Inks, a new range that offers fast kinetics that turn on rapidly when hit by sunlight, for applications such as paper, film and pressure-sensitive labels.
Offered in various colours, the inks have durability in the sun. The repeatability of the inks enable them to turn on and off.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
According to the company, the new product has the potential to secure a major role in the use of labels and packages throughout the world.
CTI chief marketing officer Patrick Edson said: "Sunlight Inks create ‘theatre-in-the hand’ for a brand’s audience: a consumer walks outside and, in seconds, the Sunlight Inks transform from clear to a colourful reminder to apply sun tan lotion, or several garnishes recommendations appear for cocktails, or a surfboard is revealed with a secret code for a mobile app.
"CTI’s chemists and inventors have a dedicated team innovating in the label markets. Our goal is to ensure every label in the world is interactive with a consumer and that it dramatises a brand’s positioning."
In May, CTI developed thermochromic pull tabs for beverage cans. Available in red, green or blue, the temperature-changing tabs indicate that the drink is properly chilled.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataImage: The photochromic Sunlight Inks come in various colours. Photo: courtesy of Chromatic Technologies Inc.
