The Consumer Technology Association (CTA) has joined the US Cyber Trust Mark programme alongside officials from the Federal Communications Commission (FCC), the National Institute of Standards and Technology (NIST) and the National Security Council (NSC).
The program is a voluntary, dynamic product certification which requires manufacturers to use specific cybersecurity measures for labelling. It is intended to educate consumers and businesses about new Internet of Things (IoT)-connected products they are evaluating or purchasing.
The global IoT market size is valued by GlobalData at $925.2bn in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 13% during 2023-2024.
The overall competitive landscape for the IoT sector is highly fragmented, but there remains a focus on investments in cybersecurity startups.
CTA president and CEO Gary Shapiro stated: “While IoT makes our world better, it also tempts bad actors to exploit consumers’ connected devices. Consumers want more information on the safety and security of their connected devices, and we agree.”
The FCC will launch a rulemaking process for the Cyber Trust programme, which was informed by recommendations that the CTA has made since 2018.
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CTA vice president of technology and standards Michael Bergman commented: “This programme will minimise label footprint on packaging, while allowing for flexibility in displaying web pages for specific cybersecurity parameters to consumers for participating devices.”