UK-based dairy products producer Dairy Crest will introduce new easy tear packaging for its Cathedral City cheese brand.
The company is looking to meet shopper demands for convenient, time-saving packaging methods with the new packs.
The packaging features a tear-off strip to join the press-to-close seal that can be found on existing Cathedral City cheese packs.
Dairy Crest's new easy tear open packs have been developed to eliminate the need to use knives and scissors to open the packaging. The company also says that a press-to-close seal is helpful in keeping cheese fresh once opened.
Cathedral City marketing manager Laura Sheard said that consumers can now enjoy their favourite cheese in easier and more convenient packs.
"Complex packaging is increasingly becoming a barrier to purchase, with one in five people claiming their food choices are limited by complicated packaging (Which? Survey 2014)," Sheard added.
The cheese is already being sold in 550g packs, and 350g packs will be added in March.
Image: Dairy Crest's cheese brand in a new easy tear open pack. Photo: courtesy of Dairy Crest Limited.