Danone’s UK-based unit has signed a three-year agreement with Ecosurety to comply with packaging waste recycling obligations.
Danone, which currently recycles around 80% of its used packaging, aims to develop new techniques while supporting innovation and education.
Under the partnership, Ecosurety will prioritise the purchase of Danone’s Packaging Waste Recovery Notes (PRN) from local re-processors to ensure reinvestment into the UK’s recycling system.
Danone public affairs director Caroline Winters said: “As a multinational business with an ambition to lead in the sustainability sector, recycling is an area that we are particularly focused on improving.
“Ecosurety’s approach to traceability and tangible reinvestment in the recycling sector resonated with our own environmental business objectives.”
The overall programme by Ecosurety is expected to strengthen packaging waste recycling capabilities in the UK and address environmental issues associated with plastic packaging.
Ecosurety managing director James Piper said: “We are determined to show that recycling compliance doesn’t need to be perceived of as a tax, but rather a positive feedback system that benefits producer, consumer and planet.”
According to the UK Government’s Department for Environment, Food and Rural Affairs (DEFRA), around 66% of recycling is currently shipped abroad for reprocessing, making it difficult to monitor environmental standards.
In developing recycling capacity in the UK, the PRN model investments will assist in reducing the shipment of waste material to other countries. In addition, it will help in assessing environmental accountability.