DataLase has entered a new strategic partnership with Xerox company PARC to develop photonic printing solutions based on laser-reactive colour-change pigment technologies.
The deal is expected to facilitate the development of new laser-based hardware solutions featuring DataLase pigment technology that will allow printing of necessary data on products and packaging.
It will also enable DataLase to advance its inkless multi-colour Infinity technology platform.
In addition to the deal, DataLase has signed a lease agreement to form and operate a development office and innovation suite at the PARC facility in Silicon Valley, California, US.
PARC printing innovation portfolio manager Antonio Williams said: “PARC’s open innovation business model is a perfect fit for the DataLase team.”
The new multi-colour infinity platform will provide new avenues to brand owners to connect with consumers through products and packaging.
The platform can be applied in various forms of printing of text, graphics as well as barcodes on labels, flexible film and folding cartons.
DataLase CEO Andy Wragg said: “Working at PARC will give DataLase and our parent company, SATO, access to cutting-edge technology facilities to develop new and unique photonic printing solutions, based on our latest colour change pigment technologies.
“We will also have access to other pioneering and innovative companies and technological advances that will extend our capability to deliver unique solutions that connect brand owners with consumers around the world.”