Deals this week: Dai Nippon Printing and Nescafé Azera

7 July 2016 (Last Updated July 7th, 2016 18:30)

Dai Nippon Printing (DNP) has entered a partnership with SIG Combibloc to further grow its food and beverage (F&B) carton business in Japan.

SIG Combibloc box

Dai Nippon Printing (DNP) has entered a partnership with SIG Combibloc to further grow its food and beverage (F&B) carton business in Japan.

SIG Conbibloc is a Swiss manufacturer and supplier of carton packaging and filling machines for F&B manufacturers worldwide. The two firms plan to promote and sell the Swiss company's carton boxes and its filling system.

Nescafé Azera has joined both Twelve and the University for the Creative Arts (UCA) to develop a range of collectable tins of its instant coffee.

London-based integrated brand activation agency Twelve will be responsible for product promotion, whereas students from UCA will take the responsibility of designing coffee tins, which will debut in Tesco before being sold in other retail stores.

With support from other ad agencies such as Pragmatica, Ogilvy, and Adimo, Twelve has developed the 'NESCAFÉ AZERA By Design' campaign and plans to focus on social media and other media sources for promotions.


Image: SIG Combibloc manufactures and supplies carton packaging. Photo: Courtesy of HornM201.