France has been selected as the pilot market for Digimarc Recycle, a recycling platform by US-based software company Digimarc, in Europe.

The Digimarc Recycle platform was selected as the principal technology for the Digital Watermarks Initiative HolyGrail 2.0 in 2020.

HolyGrail 2.0 is a cross-value chain initiative that aims to evaluate whether digital technology can increase sorting and higher-quality recycling rates for packaging in the European Union (EU).

The scheme is led by the Alliance to End Plastic Waste (AEPW) and facilitated by Association des Industries de Marque (AIM), also known as the European Brands Association.

The selection of France as the trial market for HolyGrail 2.0 comes after the project completed semi-industrial trials in March last year.

In the trials, Digimarc’s technology demonstrated an average detection rate of 99% across all tested categories of plastic packaging.

The Circular Plastics Taskforce (CPT) is due to implement Digimarc Recycle at recycling facilities in Canada this year.

The technology previously achieved a 99% detection rate in a pilot with the CPT in Canada.

Digimarc CEO Riley McCormack said: “As the semi-industrial trials clearly demonstrated last year, digital watermarking technology has the power to transform recycling.

“We could not be more thrilled to support our partners in France as they progress in their journey to achieving a more circular economy.”

“With regulation like the Packaging and Packaging Waste Regulation in the EU on the horizon, Digimarc can support companies with the innovation they need to comply, demonstrate leadership, and foster a more sustainable future.”

According to Digimarc, digital watermarks are imperceptible codes with wide a range of attributes and can be implemented on the surface of consumer goods packaging.

The codes can be detected and decoded by a high-resolution camera on the sorting line, before the packaging is sorted into corresponding streams.