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October 13, 2021

Dow launches recyclable toothpaste tubes in stores worldwide

Dow aims to make all its packaging solutions recyclable or reusable by 2035.

Dow Packaging & Speciality Plastics, a business unit of materials science company Dow, has introduced recyclable toothpaste tubes for sale in retail stores worldwide.

Developed and manufactured in the Asia-Pacific region, the recyclable toothpaste tube has been adopted by major global consumer brands.

The tube is made using high-performance polyethylene (PE) based technology instead of the traditionally used combination of different plastics and a layer of aluminium, which is harder to recycle.

Dow said it had removed the aluminium layer without compromising on the quality of toothpaste products.

In addition to its recyclability, the solution is expected to reduce the number of used toothpaste tubes entering landfills.

The packaging also offers printability, allowing brand owners to improve their shelf appeal.

Dow Packaging & Speciality Plastics Asia-Pacific commercial vice-president Bambang Candra said: “We are excited to make recyclable toothpaste tubes a reality for the oral hygiene industry by addressing the application challenges with Dow’s materials science expertise.

“This new offering is part of a broader product portfolio of solutions that helps consumer brands reduce their environmental footprint and meet growing consumer demands for sustainability without compromising product performance.”

Besides toothpaste tubes, Dow has also launched several all-PE flexible packaging solutions that have been used by fast-moving consumer goods (FMCG) companies.

The developments are in line with the company’s goal to make all its packaging solutions recyclable or reusable by 2035.

By 2030, the company aims to collect, reuse or recycle one million metric tonnes of plastic through its direct actions and partnerships.

Dow Packaging & Speciality Plastics president Diego Donoso said: “Recyclable toothpaste tubes represent another advancement in our commitment to drive circular economy solutions together with our customers around the world.”

In August, US-based pharmaceutical company Sheffield Pharmaceuticals developed fully recyclable aluminium tubes for its Dr Sheffield’s fluoride-free charcoal toothpaste products.

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