Dow Chemical Company’s Packaging and Specialty Plastics (P&SP) business has opened new pack studios centre in Singapore, to help develop innovative packaging.

Known as Pack Studios Singapore, the new centre will allow customers to deliver faster and more efficient commercialisation of new and enhanced packaging.

Pack Studios Singapore features a collaboration room to support solution-based thinking, and laboratory facilities equipped with tools for material development as well as film fabrication and testing equipment to validate packaging application.

"We believe that this new Pack Studios will set the stage for greater innovation and collaboration."

P&SP’s pack studios centres intend to boost packaging application projects through a global network of laboratories, technical experts and testing equipment.

The newly opened Pack Studios Singapore is the second centre in the Asia Pacific region after Shanghai, China, and the sixth location worldwide.

Dow Packaging and Specialty Plastics Asia Pacific commercial vice-president Mark Saurin said: “The launch of Pack Studios Singapore comes at a timely juncture with the burgeoning consumer class in Asia Pacific, indicative of great potential for packaging growth in this region.

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“With Singapore’s reputation as a leading trade and business hub for Southeast Asia, we believe that this new Pack Studios will set the stage for greater innovation and collaboration, where our customers and stakeholders across the value chain can continue to enhance their competitive advantage.”

Developed on the basis of Dow’s materials science background, the new centre will allow customers and value chain collaborators to work on-site with Dow technical teams and industry experts in packaging application, materials and design.

The centre will enable predictive modelling of flexible packaging, virtual rendering and visualisation of new pouch designs and shapes.

Pack Studios Singapore can also perform rapid prototyping of stand up pouches (SUP) and has various production class cast film, lamination, hooder and wrap lines.

It also includes vertical and horizontal sealer lines and collaboration rooms.