Giftbee can be fully branded with large IML labels or embossed wording. Credit: DS Smith.

UK packaging company DS Smith Plastics has developed two e-commerce packs for beverage brands and distributors.

The first pack is an (R)Ecommerce lid, which is a secure, locking and resealable solution that transforms a standard crate into an e-commerce pack.

The lid features a specially designed chip that can organise collection through an app once the pack is empty. The technology can also place a new order on an e-commerce website.

Designed for glass bottles, the second product Giftbee is a reusable e-commerce pack with two reusable Fillbee six-packs.

Giftbee is suitable for marketing campaigns such as product launches or event tie-ins as it can be branded with large in-mould labels or embossed wording.

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DS Smith Plastics managing director Paul Baeyens said: “We have over 30 years of experience perfecting reusable beverage crates and we are best-placed to introduce the first e-commerce solution for brands or distributors looking to tap into the e-commerce market.

“It fits seamlessly into existing production and distribution processes because the crates are fully stackable with the lid, both in columns and cross-stacked.

“Without any machinery investment or separate production lines, you still access the incredible potential of online sales and generate unbeatable brand loyalty through loop-ready packs that can be ordered again and again with the click of a button.”

The two packs will enable the beverage brands and distributors to deliver their products directly to customers, as well as support repeat purchases and increase brand loyalty.

In September, DS Smith secured a contract from Zalando to be its development partner and supplier to redesign the size of its shipping packaging solution.