Flexible packaging products manufacturer DS Smith Plastics has developed a new beverage crate using 100% post-consumer waste for the Dutch brewery Koninklijke Grolsch (Grolsch).
Located in Bilzen, Belgium, DS Smith Plastics produces injection-moulded, reusable plastic beverage crates with recycled plastic materials.
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Grolsch reportedly wanted to incorporate beverage crates that were produced using post-consumer plastic waste for its pils brand Kornuit.
DS Smith Plastics said to have conducted a series of tests on the post-consumer plastic material at its beverage crate test centre.
Kornuit marketing manager Jaap Sühre said: “When it comes to sustainability, we take our responsibility. We challenge ourselves and dare to experiment. DS Smith was the ideal partner to achieve this.”
The new crate was launched into the market along with the new Kornuit glass bottle, which is part of Kornuit’s new brand design.
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By GlobalDataHaving been founded in 1615, Grolsch is one of the oldest breweries in the Netherlands.
In February 2008, Grolsch was acquired by SABMiller, which was later bought by InBev.
