US-based DuPont Advanced Printing (DuPont) has introduced a new anti-counterfeiting film for packaging.
The DuPont Izon 3D security film uses imaging technology to allow anti-counterfeiting features to be integrated directly onto product packaging or labelling.
The film includes visible and 3D features, and its side dot validation design makes it easy to verify full-parallax 3D imaging.
It also offers a holographic red security icon, which is embedded to improve authentication.
The optional transparent formulation of the film allows it to be applied directly over printed text, bar codes or other images.
Printed information under the Izon strip becomes visible when the box is rotated or viewed from an angle.
The film also features a semi-covert image that becomes visible ‘floating’ in the background when using a light source, such as a flashlight.
This feature is useful for field verification by brand protection teams and enforcement agents.
DuPont Advanced Printing anti-counterfeiting products global marketing manager Peter Waker said: "Embossed holographic films are typically used to apply anti-counterfeiting features on packaging.
"However, embossed holographic films are widespread and it is easy for counterfeiters to copy.
"Izon 3D security film utilises a patented DuPont imaging process to create a look that is clearly differentiated and truly 3D."
The company plans to present the new film at the upcoming drupa 2016 trade fair, which will be held from 31 May to 10 June in Düsseldorf, Germany.
Image: Izon 3D film includes visible and 3D features. Photo: courtesy of DuPont.