Bunzl North America company and eco-friendly shopping bag supplier Earthwise Bag and OceanCycle have introduced a new reusable bag.

Named as OceanWise, the bag is made from Ocean-Bound Plastic with up to 90% post-consumer plastics.

OceanCycle co-founder Ryan Schoenike said: “By creating a market for recycled ocean-bound plastics, we are able to incentivise the collection of plastic in countries that lack basic recycling infrastructure to create jobs and generate income which can be used to buy food, pay for education, and save for future needs.”

OceanWise bags will be available in The Kroger Co division Fred Meyer stores.

Based in Portland, Fred Meyer Stores offers one-stop shopping at its 132 multi-department stores in four western states.

The hypermarket retailer will be offering the bags in four different designs, with each featuring an ocean-related theme.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Earthwise Bag Company general manager and co-founder Steven Batzofin said: “Kroger, our long-time retail partner, was an obvious choice in terms of which grocer we would partner with on this programme.

“They have demonstrated a longstanding commitment to sustainability and are actively working to increase recycling of flexible packaging within their private label assortment.

“We are very excited to debut the OceanWise bags in Fred Meyer stores and look forward to expanding the OceanWise programme across the country.”

Founded by Robert Goodwin and Ryan Schoenike, OceanCycle is focused on circular economy and works to prevent ocean plastic pollution.

OceanWise and The Next Wave in Reusable Bags are registered trademarks of Earthwise Bag Company.

In February this year, discount supermarket chain Lidl announced that it would introduce packaging made from ocean-bound plastic collected from South-East Asia.