Bunzl North America company and eco-friendly shopping bag supplier Earthwise Bag and OceanCycle have introduced a new reusable bag.
Named as OceanWise, the bag is made from Ocean-Bound Plastic with up to 90% post-consumer plastics.
OceanCycle co-founder Ryan Schoenike said: “By creating a market for recycled ocean-bound plastics, we are able to incentivise the collection of plastic in countries that lack basic recycling infrastructure to create jobs and generate income which can be used to buy food, pay for education, and save for future needs.”
OceanWise bags will be available in The Kroger Co division Fred Meyer stores.
Based in Portland, Fred Meyer Stores offers one-stop shopping at its 132 multi-department stores in four western states.
The hypermarket retailer will be offering the bags in four different designs, with each featuring an ocean-related theme.
Earthwise Bag Company general manager and co-founder Steven Batzofin said: “Kroger, our long-time retail partner, was an obvious choice in terms of which grocer we would partner with on this programme.
“They have demonstrated a longstanding commitment to sustainability and are actively working to increase recycling of flexible packaging within their private label assortment.
“We are very excited to debut the OceanWise bags in Fred Meyer stores and look forward to expanding the OceanWise programme across the country.”
Founded by Robert Goodwin and Ryan Schoenike, OceanCycle is focused on circular economy and works to prevent ocean plastic pollution.
OceanWise and The Next Wave in Reusable Bags are registered trademarks of Earthwise Bag Company.
In February this year, discount supermarket chain Lidl announced that it would introduce packaging made from ocean-bound plastic collected from South-East Asia.