Eastman Smart Recycle Portfolio features three solutions to increase the recyclability of shrink-labelled PET packaging. Credit: PRNewsfoto / Eastman Chemical Company.

US-based Eastman Chemical is set to expand its Embrace resins for shrink film with the addition of the Smart Recycle Portfolio.

The Eastman Smart Recycle Portfolio features three solutions, including Eastman Embrace Encore copolyester, Eastman Embrace Float copolyester, and Sun Chemical SunLam De-seaming Adhesive.

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The company will introduce the solutions at the SPC Impact Conference in Seattle, Washington, between 1 and 4 April.

Encore copolyester enables companies to create clear shrink labels, which can be recycled with PET.

Float copolyester can be used to produce an opaque, low-density shrink label. It can be separated from PET in the recycling process. The label floats in water.

The SunLam De-seaming Adhesive helps in the removal of labels in the wet recycling process when used with labels made with Eastman Embrace resins. It helps in replacing traditional solvent seams.

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“Brands can feel confident in their ability to create engaging, attractive and sustainable packaging that meets the needs of any project.”

Eastman packaging speciality plastics marketing director Kendra Harrold said: “We’re excited to debut this innovative new portfolio at SPC Impact.

“With more recyclable options, brands can feel confident in their ability to create engaging, attractive and sustainable packaging that meets the needs of any project.”

According to the company, the three solutions achieved recognition from the Association of Plastic Recyclers (APR).

The Embrace resins portfolio is designed to develop shrink films to offer 360° graphics and designs for contoured packaging.

In September, US-based gummy vitamin brand Church and Dwight replaced its non-recyclable packaging for vitafusion MultiVites 150-count gummies with shrink labels made from Eastman Embrace LV resin and Sun Chemical’s SunLam De-seaming Adhesive.