Swedish plastic packing goods manufacturer Ecolean has stepped into the Japanese market with a new office development at the Minato City district in central Tokyo.

The firm looks to deliver flexible stand-up pouches for chilled and ambient distribution in Japan to meet rising demands for lightweight and convenient packaging solutions.

Ecolean Group CEO Peter Nilsson said: "The Japanese market is at the forefront of packaging innovation, and both producers and consumers are very quick to adopt to novel offerings.

"The increasing demand for solutions such as ours, with low-environmental impact throughout the value chain, makes Japan a very promising market for us."

The new centre will further the firm’s existing global business portfolio, which is spread out in more than 30 countries.

"We have already experienced a significant interest from Japanese companies."

Packaging solutions from Ecolean are claimed to have invited interests from several Japanese companies due to their environmental benefits, ease of use and strong shelf presence.

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Ecolean China and Japan managing director Johnny Sajland said: "We have already experienced a significant interest from Japanese companies, all reacting favorably to Ecolean’s unique combination of environmental benefits, ease of use, and strong shelf presence.

"Japanese consumers are also well accustomed to stand-up pouches, which adds to our attractiveness."

The Swedish firm had set up a regional headquarters in Kuala Lumpur, Malaysia, in May.

The centre is expected to Ecolean in expanding its footprint across the ASEAN countries through the supply of convenient packaging solutions for the liquid food industry.

Image: Ecolean China and Japan managing director Johnny Sajland. Photo: courtesy of Ecolean.