Elopak South Africa, a joint venture between Elopak Norway and African packaging company Nampak, has created the new SLIM Pure-Pak Curve carton for Clover’s Krush and Tropika juice brands.

The new environmentally friendly carton’s carbon footprint stands at 91mm² compared to 96mm² for its predecessor. The new design is coupled with the carton’s additional 19mm in height.

The B-style carton design comprises an additional curve and the added fifth ‘Curve’ panel creates a slimmer shape.

The SLIM Pure-Pak Curve carton also has a 35mm Elo-Cap XE closure, with simple opening/reclosing function that offers easy pouring.

James Deysel, Clover brand manager for juices, said the labelling and product information is also visible on the pack, ensuring that consumers have all the information needed on the product.