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June 7, 2017

Brazil’s Embalixo introduces new packaging for diaper disposal

Waste bags producer Embalixo has introduced new packaging, Embalixo Baby, which is made of renewable plastic to dispose of diapers.

Waste bags producer Embalixo has introduced new packaging, Embalixo Baby, which is made of renewable plastic to dispose of diapers.

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The new Embalixo Baby solution features an internal odour remover, a lavender fragrance, and a flap closing system.

It is manufactured using Green Plastic, a 100% recycleable material developed by Braskem from sugarcane.

Embalixo commercial director Rafael Costa said: “This product is revolutionary in the waste bag market in the country.

“In addition to neutralising the bad odour of diapers, the innovation makes the environment much more pleasant.”

Initially, the product will be available in São Paulo drugstores and will be gradually released at all main supermarket chains across Brazil.

The Embalixo waste bags carry the ‘I'm GreenT’ seal on front and back sides of the product.

The ‘I'm GreenT’ Green Polyethylene is made from ethylene procured from sugarcane ethanol.

"In addition to neutralising the bad odour of diapers, the innovation makes the environment much more pleasant."

During the production process, the material absorbs carbon dioxide and contributes to the reduction of greenhouse gas emissions.

The product is 100% recyclable and does not require machinery adaptations.

Since 2011, Embalixo has adopted the usage of Green Plastic in its products.

Braskem's Green Plastic plant is capable of producing 200,000t annually.

The company manufactures thermoplastic resins and operates 41 industrial units located in Brazil, the US, Germany and Mexico.


Image: Braskem's Green Plastic plant. Photo: courtesy of Braskem.

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For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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