Waste bags producer Embalixo has introduced new packaging, Embalixo Baby, which is made of renewable plastic to dispose of diapers.
The new Embalixo Baby solution features an internal odour remover, a lavender fragrance, and a flap closing system.
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It is manufactured using Green Plastic, a 100% recycleable material developed by Braskem from sugarcane.
Embalixo commercial director Rafael Costa said: “This product is revolutionary in the waste bag market in the country.
“In addition to neutralising the bad odour of diapers, the innovation makes the environment much more pleasant.”
Initially, the product will be available in São Paulo drugstores and will be gradually released at all main supermarket chains across Brazil.
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By GlobalDataThe Embalixo waste bags carry the ‘I'm GreenT’ seal on front and back sides of the product.
The ‘I'm GreenT’ Green Polyethylene is made from ethylene procured from sugarcane ethanol.
During the production process, the material absorbs carbon dioxide and contributes to the reduction of greenhouse gas emissions.
The product is 100% recyclable and does not require machinery adaptations.
Since 2011, Embalixo has adopted the usage of Green Plastic in its products.
Braskem's Green Plastic plant is capable of producing 200,000t annually.
The company manufactures thermoplastic resins and operates 41 industrial units located in Brazil, the US, Germany and Mexico.
Image: Braskem's Green Plastic plant. Photo: courtesy of Braskem.
