Emerald Packaging and Walmart have released a new type of packaging for the potato industry, which incorporates 30% post-consumer recycled (PCR) content.
This product is the first of its kind in the category and has been developed in partnership with Idaho Package and Wada Farms.
The development is part of Walmart’s Project Gigaton, which seeks to cut or prevent one billion metric tonnes of greenhouse gas emissions across its global supply chain by 2030.
Walmart vice-president of produce sourcing Laura Himes stated: “We are proud to collaborate with Emerald Packaging, Idaho Package and Wada Farms to introduce the first 30% post-consumer recycled (PCR) bag for the potato category.
“This initiative directly supports our goal to minimise waste with the integration of PCR content for retail packaging and demonstrates our dedication to working with suppliers who share our commitment to a more sustainable future.”
Wada Farms, a potato grower and shipper, played a key role in the product’s development and market readiness.
Trials for the new packaging began in the autumn of 2024, conducted by Idaho Package and Wada Farms.
Following successful trials, Walmart launched the PCR potato bags at the end of the year.
By June 2025, Walmart had begun to shift additional root vegetable stock-keeping units (SKUs) to the recycled-content format.
About a dozen SKUs now use PCR resin, reducing virgin polyethylene usage by more than 100,000 lbs.
Emerald Packaging CEO Kevin Kelly stated: “We’ve worked on sustainable packaging initiatives for over 20 years, and PCR has emerged as the first affordable option ever.
“We built a supply chain and launched a product that met or exceeded the PCR targets of major retailers.
“We did so without compromising product performance and a nominal cost impact. Our commitment to PCR aligned perfectly with Walmart’s goal to incorporate it in their packaging.”
