US company ePac Flexible Packaging has revealed plans to open its first manufacturing location in the Midlands, UK, in the second half of this year.

The location is part of the packaging firm’s announcement to expand into Europe. ePac Holdings Europe will be responsible for managing the expansion in the continent.

This development follows the company’s plans revealed in January to expand its operations across the US by opening new production facilities in various cities.

According to the company, the new division will primarily focus on food manufacturers and co-packers of all sizes by offering finished pouches and rollstocks.

The company has also appointed Johnny Hobeika to lead the ePac Holdings Europe. He will report to the new division’s board.

Hobeika said: “With the number of countries and languages in Europe, the volume of SKUs a brand must bring to market can be expensive and time-consuming.

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“Multi-SKU orders can be rapidly produced in the same print run without printing plates and minimal waste.”

“The advantages ePac will bring to brands will be game-changing. Multi-SKU orders can be rapidly produced in the same print run without printing plates and minimal waste.”

ePac UK is currently accepting orders, which will be handled out of the company’s US locations until the new plant becomes operational.

The company is also offering its customers a chance to choose recyclable film to support the EU movement toward sustainability.

ePac Flexible Packaging CEO Jack Knott said: “Our European operations will be based on the same business model we have developed in the US over the course of the past three years, where we have seen tremendous success.”

Based in Madison, Wisconsin, ePac uses the Indigo 20000 digital printing technology from Hewlett Packard to fulfil its customers’ orders.