US-based ionised alkaline bottled water provider Essentia has unveiled new packaging and multi-packs designs under its next phase of brand evolution strategy.
The new form of packaging is said to be bolder than the earlier one, highlighting the new E+ logo and the company’s brand manifesto.
The packaging of the individual bottles remains the same, reported Bevnet.com.
Essentia Water brand development and visual merchandising director Tahne Davis said: “Our new packaging focuses on Essentia’s brand personality and our clear point of difference.
“What we’re delivering in the packaging rollout is an innovative and consumer-friendly design that highlights our bold, impactful and aspirational brand.”
The new packaging and designs are scheduled to hit retail shelves early next month.
Essentia noted that its ionisation process eliminates bitter-tasting, acidic water ions to produce supercharged ionised alkaline water with a pH of 9.5 or higher.
Essentia Water Marketing and Brand Innovation vice-president Karyn Abrahamson said: “Essentia connects with people who care about being at their very best so they can do more of what they love to do.
“Our new packaging reflects the evolution of our brand’s identity and our commitment to offer premium bottled water that supports an overachieving lifestyle.”
Essentia Water is currently available at more than 60,000 retailers, including major grocery shops, health and natural food stores, drugstores and convenience stores.