The packaging features gold inscriptions on a white surface to increase its shelf appeal. Credit: Falconer.

British carton manufacturer Falconer Print & Packaging has introduced new packaging for Yorkshire-based company Navy Professional’s range of beauty tools and skincare products.

The packaging comprises a secondary carton along with countertop display units for all the products, including candles and diffusers.

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Falconer said it has used the same packaging material and finish across all of the products.

The packaging features a white carton board, with branding and lettering in gold foil to ensure maximum shelf presence.

Navy’s owner and director Rebecca Crawforth said: “We have worked with Falconer for over three years now, and they supply us with all our packaging.

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“We love the finish of the product packaging, which always blows us away; we also appreciate how they always work hard to find the best material that keeps the packaging premium but also eco-friendly.

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“Their customer service, attention to detail and account management are second to none.”

Navy initially only provided nail, lash and brow tools, but now offers a wide range of salon accessories such as retail and care products to beauty professionals.

The company’s collaboration with Falconer started in 2020 when Falconer served as a packaging partner to support Navy’s packaging designs and concepts.

Apart from the beauty and cosmetic sector, Falconer manufactures and provides carton packaging solutions for the drinks and spirits, pharmaceutical, luxury confectionery, healthcare, veterinary, giftware and pet care sectors.

Falconer’s Colin Pow said: “We really enjoy working with Rebecca and the team at Navy.

“Our cartons are visually impactful and simplistic, yet some counter display units are more complex and unique. We work hard to make them easy to assemble and have an appealing shelf presence.”