Malta-based PepsiCo partner and Pepsi-Cola portfolio bottler Simonds Farsons Cisk has launched a new refillable glass bottle for the beverage company’s flagship brands.
The single-serve bottle will be rolled out for Pepsi-Cola and Pepsi Max, 7up and 7up Free and Mirinda brands.
The new bottle features a twisted bottom, a bold swirl and elevated profile to deliver a visible brand experience.
Simonds Farsons sales and marketing head Susan Weenink Camilleri said: “The PepsiCo portfolio in Malta has gone from strength to strength over the years and we are confident that the latest investment in this striking and bold new glass bottle will serve to further enhance our clients’ and consumers’ overall brand experience.
“We are also proud to endorse and participate in PepsiCo’s recently announced global goals regarding Sustainable Packaging Vision.”
The latest bottle introduction, the first redesign since 1996, comes shortly after the new bottle’s global debut.
Based in Malta, Simonds Farsons Cisk produces, markets and distributes Pepsi, 7up, Mirinda and their no-sugar variants in a variety of packages.
Last year, a new design was launched for the PET 1.5l and 0.5l bottle range.
Earlier this month, PepsiCo pledged to double the percentage of all beverage servings it sells delivered through reusable models from 10% to 20%.
This is part of the company’s larger goals to reduce virgin plastic per serving by 50% by 2030 and to become net zero by 2040.
Recently, non-profit ocean conservation organisation Oceana called on PepsiCo to give more details on its latest commitment to improving its packaging sustainability.