Italy-based confectionary maker Ferrero Group has collaborated with upstream suppliers to develop thinner, flexible materials with a lower environmental impact for its Kinder Bueno range.

The company’s latest move is part of its commitment to making all its packaging reusable, recyclable or compostable by 2025.

The new packaging material is around 20% thinner than standard films and is due to be launched on certain products, including Kinder Bueno, from next year.

This will allow the company to reduce its carbon dioxide emissions by around 1,450t compared with the previous packaging.

Ferrero is also trialling paper-based external packaging for its Kinder bakery range in the Italian market.

The company plans to use this packaging across its entire bakery product portfolio.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Ferrero has established global partnerships with HolyGrail 2.0 to explore the feasibility of digital watermarking technologies, as well as investing in pilot projects that aim to improve loopholes in existing sorting technology.

The company recently signed the Golden Design rules set out by the Consumer Goods Forum’s (CGF) Plastic Waste Coalition in an effort to evaluate and redesign the critical elements of packaging.

Ferrero Group global packaging director Fabio Mora said: “In 2019, we committed to making all of our packaging reusable, recyclable or compostable by 2025. I’m proud to see that we have already made some significant progress on our journey.

“Over the last few months, we have partnered with more than 85 companies on the digital watermarks project HolyGrail 2.0, a transformative programme testing how digital technology can enable better sorting and higher-quality recycling for packaging.

“The new thinner Kinder Bueno packaging material and paper-based Kinder bakery trial further demonstrate our ambition to accelerate sustainable innovation and to drive circular solutions.”

Last May, Ferrero announced it was developing a paper spoon for its Kinder Joy product.

The spoon is made from high-quality virgin paper sourced from a certified sustainable supply chain.