Indian beauty brand Forest Essentials and multinational conglomerate Reliance Industries (RIL) have entered a partnership to recycle plastic waste packaging.

RIL will undertake the recycling of waste plastic packaging for Forest Essentials products. The plastic will then be converted into eco-friendly materials.

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As part of this partnership, Forest Essentials will develop a collection facility in each of the stores, starting with a few cities and gradually expanding to across India.

Through an empties collection and reward programme, customers will be encouraged to drop empty branded jars and bottles at selected stores.

RIL will repurpose the recyclable plastic processing into secondary applications such as fibres, bottles, containers, carpets, clothing, industrial strapping, rope, upholstery fabrics, boat sails, automotive parts, fibrefill for winter jackets, sleeping bags, construction materials and other such items.

Forest Essentials MD Samrath Bedi said: “Forest Essentials has always partnered with credible and leading organisations who understand our vision, maintain the integrity of the brand ethos and help us stand out from the crowd. RIL is not only a pioneer of PET recycling in India, but also its contribution to creating awareness about plastic recycling in the country is commendable.

“RIL has been on the forefront to drive plastic recycling and waste management and we are proud to be associated with them driving the new chapter in our sustainability charter.”

With regard to its efforts in eco-packaging and labelling, Forest Essentials reduced its plastic usage by 70% after completely removing shrink wrap used to protect bottles in transit. It also replaced air wrap bubbles with air-filled pouches.

The brand also shifted to recyclable and reusable PET bottles and glass jars on select products.