British sustainable packaging company Frugalpac has announced that it is providing its alternative paper bottles to Liverpool Philharmonic, a music organisation also based in England.

Liverpool Philharmonic has chosen Frugalpac’s paper Frugal Bottles for serving Italian winery Cantina Goccia’s wine offerings at its venues.

Frugalpac said that Cantina Goccia was the first brand to choose its Frugal Bottle packaging back in June 2020.

This alternative is set to gradually replace the wine and spirits glass bottles used by the organisation at its concert venues.

The move will support Liverpool Philharmonic’s target of reducing its respective environmental impact and overall carbon footprint.

Liverpool Philharmonic Food and Beverage head Danielle Youds said: “Our food and beverage management team at Liverpool Philharmonic prides itself on being at the forefront of innovative ways to sell wine and drinks, especially if it reduces our carbon footprint.

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“We have currently eradicated 95% of carbon-heavy glass wine and spirit bottles from our operation and anticipate being 100% glass-free before the end of the year.

“We are always keen to work with suppliers who prioritise their environmental impact and strive to improve their offering in a sustainable and responsible way. This season we are very pleased to be offering wine in paper bottles from Cantina Goccia alongside other sustainable drinks producers in cans and bag-in-box.”

Frugalpac’s Frugal Bottles are made using 94% recycled paperboard, which is approximately five times lighter than conventional glass material.

The packaging company added that the production, transportation, and disposal of its paper bottles also require comparatively less energy than its glass equivalent.

The overall carbon footprint of a paper bottle is said to be up to six times or 84% less than that of a glass bottle.

Frugalpac CEO Malcolm Waugh added: “More and more venues are looking for more sustainable and low-carbon alternatives to serving their wines and spirits. Liverpool Philharmonic deserve huge praise for being a real pioneer in this space by pledging to be glass-bottle-free by the end of the year, using our paper Frugal Bottles.”