US-based brewing company Genesee Brewery has transitioned from plastic to eco-friendly ring carriers for its beer products.  

The new carriers incorporate 50% post-consumer recycled (PCR) plastic and break down under UV light exposure. 

Genesee Brewery has adopted these sustainable ring carriers on all six-packs of its 12oz and 16oz beer cans.

The carriers are manufactured by Hi-Cone, a packaging systems provider for beer, soft drinks, and general products across the globe. 

The company aims to provide a fully recyclable, compostable, or biodegradable ring carrier option by 2025.  

Genesee Brewery director Mike Duemmel said: “At Genesee, we are always looking for ways to mitigate our impact on the environment. Shifting to more sustainable packaging is a step forward.  

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“We will continue to look at innovative solutions to decrease our waste. We have aspirations to become a zero-waste facility and continue to make small, but meaningful improvements in sustainability.” 

Genesee Brewery, which is part of FIFCO USA, manufactures the classic Genesee Value line of beers, as well as Genesee Specialty and Seagram’s Escapes.  

Under contracts on behalf of other companies, Genesee Brewery manufactures beer and other alcoholic and non-alcoholic beverages. 

FIFCO USA commits to improving its environmental footprint with a focus on cutting down its use of water and energy.