Georgia-Pacific has released its Hummingbird digital packaging solutions to provide marketing and supply chain opportunities for corrugated packaging applications.

The service provides improved digital pre-print capabilities to customers for needs ranging from specialty versions to everyday large runs.

Hummingbird provides 110in-wide web capability for digital pre-print at lengths limited only by converting capacity.

The technology ensures that products come to market faster than traditional methods. In addition, it provides marketing and supply chain management opportunities for brands.

Hummingbird general manager Sergio Morales said: “Hummingbird’s digital inkjet printing enables even the largest brands to deliver consistent and timely marketing messages across all platforms, including their physical packaging.

“Innovative companies looking to create a true omnichannel customer experience have a new, unmatched tool at the ready with Hummingbird.”

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“The capacity to provide pre-printed rolls directly to plants and converters eliminates the need for investing in a digital press.”

The company noted that the size, quality and speed of the press ensure that digitally printed packaging remains cost-effective.

Georgia-Pacific’s tryst with digital pre-print service began in 2015 when it invested in the HP PageWide Web Press T400S.

With Hummingbird, brands can receive packaging updates for seasonal promotions and other marketing messages.

The service also provides new solutions for retailer-specific packaging and private labels.

Furthermore, Hummingbird can print the precise lines required to allow interactive marketing and augmented reality.

According to the company, the service’s capacity to provide pre-printed rolls directly to plants and converters eliminates the need for investing in a digital press.