Germany-based Loick Biowertstoffe has chosen RPC Superfos’ SuperLift pail to pack its PlayMais range of craft material.
Consisting of maize, water and food colouring, the PlayMais material allows children to create colourful collages, 3D shapes and figures.
The SuperLift pail is a semi-transparent, reusable, injection-moulded polypropylene container, which can be decorated using an in-mould labelling technique.
Loick Biowertstoffe purchase department representative Alexandra Farin said: “At the beginning, we used the SuperLift plastic pail for occasional promotional campaigns, but then we could clearly see that the plastic pail sold much better than the cardboard box we also use.
“Our retailers tell us that they prefer the pail because it is very popular with customers, so now we are increasingly looking at using plastic pails.
“Our business relationship with RPC Superfos is very good, and I feel extremely well-treated as their customer. In the rare case of a hurdle, the RPC Superfos team immediately makes an effort to find a viable solution for us, so we truly enjoy working with them.”
The PlayMais range is currently available across several toy stores in Germany.
Last month, RPC Superfos provided its SuperLock polypropylene pot for a new ready-made organic baby food brand, Lovemade.
Image: Loick Biowertstoffe’s new PlayMais range of craft material. Photo: courtesy of RPC Group.