Müller’s new spreadable butter versions in bespoke tubs from RPC Superfos. Credit: RPC Group Plc.

German dairy company Müller Group has selected RPC Superfos’ bespoke tub for its new spreadable butter.

RPC Superfos has provided two variations of a bespoke tub, with one of them featuring a lid from RPC Bebo.

One of the variations has been designed for Müller’s premium Weihenstephan brand and features an injection-moulded tub and lid.

The other variant, which is being used for a private label product that is sold at supermarkets in Germany, includes an injection-moulded tub combined with a thermoformed lid from RPC Bebo.

“We have enjoyed working with RPC on both projects and have experienced seamless communication and smooth project management.”

It also features a design created using RPC Bebo’s pre-printing technology, Bebo Print.

Both the tubs were developed and prototyped at the RPC Superfos Innovation Centre in Denmark.

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An external agency created an initial design for Müller, which was later refined and made technically feasible by RPC Superfos and RPC Bebo.

Müller Group senior packaging developer Martin Kunst said: “The RPC Superfos Innovation Centre is absolutely sophisticated and very inspirational. It is quite exceptional to have access to an advantage of this calibre.

“We tested a few versions of our pack and it proved to be truly valuable and useful to produce a small amount of packs so that we could achieve the perfect solution.

“We have enjoyed working with RPC on both projects and have experienced seamless communication and smooth project management.”

RPC noted that the tubs are easy to handle and have a soft flowing shape.

Additionally, the packs feature different colours to reflect the taste and spreadability of the butter inside.

Customers can use the injection-moulded lid’s flap for easy opening and closing, with the flap producing a click when resealed.